I find the idea of “digital natives and digital immigrants” to be exact on. People either can use a medium effectively or not. This article was most enlightening to find so many people having to find a new path to escape the fate of traditional advertising. The scurry to find a more effective method of communication is making advertisers sweat. People have so many means to be communicated to, but the issues still prevail to be that how do you reach enough people for the message to be effective?
Is the future of advertising going to be ads blasting at you from every direction? It already looks as if it is that way.