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The Ford Influence.

Ford’s goal is to humanize the company to relate to your target audience. People truly do trust 3rd party experts and word of mouth more than traditional marketing. Ford is deeply trying to connect their brand to their customers. This technique is compatible with social media and the quickness of getting a message across. Ford has demonstrated the effective usage of advertising and connecting with their consumers. Giving their customers a personal experience and direct connect to their brand has established their brand loyalty.

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