This article gives good detail about how investment on Youtube.com and what can come of internet companies.
Why is this you may ask?
Why would a people be more interested in a person than a brand?
Well if you hit a famous girl people are going to watch your hands in the card game so-to-speak. This article says a great deal about why companies are trying to create a personal image, such as a celebrity image for their brand.
This article talks about how big retail stores market specifically to your each and every purchase at the store.
Cameras that analys your eye movement and track where you directly look is not only targeting you, it’s targeting your subconscious, which is the most scary and abnormal concept to get around in the area of marketing. Do we just let them tail us and track what we buy and spend time looking at? This type of market is happening all around you and now they can personalize how you buy and shop down to the drive thru menu at some local fast food joint.
Remember someone is always keeping an eye on every single thing you click on.
You know my reaction is whatever works! Do it! Tweet it!
This article is about Twitter’s plan to make money through advertising. When companies want to post a Tweet about a promotion, Twitter is going to allow this post to show up at the top in yellow even if it had been posted much later. Risky or money in the bank?
They are although focused on the Twitter customer, so I think this will be helpful, but only if you like being advertised to AND you like personalized advertising.
All I can say is that I may not have to rely on if my brain will be able to be boggled in 50 years, but I think we may have stumbled onto something.
Offline spending on advertising is being linked to results found online.
Best example: GoDaddy.com
Why? GoDaddy.com put ads on tv. If you watch tv you know what type of commercials GoDaddy.com puts out.
Did they get a immediate response to their ad? Absolutely.